Cookie Policy

Effective Date: June 22, 2026

This Cookie Policy explains how Shire Development & Marketing, LLC ("Shire Gear," "we," "us," or "our") uses cookies and similar tracking technologies on www.shiregear.com (the "Site"). By using the Site, you consent to the use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site recognize your device, remember your preferences, and collect information about how you interact with the site. Cookies may be set by us (first-party cookies) or by third parties whose services we use (third-party cookies).

Similar technologies such as pixels, web beacons, and local storage may also be used for the same purposes and are covered by this policy.

How We Use Cookies

We use cookies to operate and improve the Site, process transactions, analyze traffic, and deliver relevant content. Specifically, cookies allow us to:

Keep items in your cart and maintain your session during checkout
Remember your preferences and settings
Understand how visitors find and use the Site
Measure the effectiveness of our marketing campaigns
Prevent fraud and maintain site security

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Site to function and cannot be disabled. They enable core features such as shopping cart functionality, checkout processing, secure login, and fraud prevention. Because they are required for the Site to work, they do not require your consent.

Examples include cookies set by Shopify to manage your session, cart, and payment security.

Functional Cookies

These cookies remember your choices and preferences to provide a more personalized experience. For example, they may remember your region, language preference, or recently viewed products. Disabling these cookies may affect the functionality of certain features.

Analytics Cookies

We use analytics cookies to understand how visitors interact with the Site - which pages are visited most, how long visitors stay, and where they come from. This information is aggregated and used to improve the Site's performance and content.

We use Google Analytics, which sets cookies to collect this data. Google may transfer this information to third parties where required by law or where such third parties process the data on Google's behalf. You can learn more at policies.google.com/privacy.

Marketing and Advertising Cookies

These cookies track your browsing activity across websites to deliver targeted advertisements relevant to your interests. They are set by third-party advertising platforms including Meta (Facebook/Instagram) and Google. These cookies may also be used to measure the effectiveness of our ad campaigns.

We may share data collected through these cookies with advertising partners. California residents have the right to opt out of this sharing - see the "Your Privacy Choices" section below.

Social Media Cookies

If you interact with social media features on the Site (such as share buttons or embedded content), those platforms may set their own cookies. We do not control these cookies and encourage you to review the privacy policies of Facebook, Instagram, YouTube, and Twitter/X for more information.

Shopify and Third-Party Cookies

Because our Site is built on Shopify, certain cookies are set by Shopify to enable core e-commerce functionality including cart management, checkout, fraud detection, and analytics. A full list of Shopify's cookies is available at shopify.com/legal/cookies.

Cookie Duration

Cookies may be either session cookies (deleted when you close your browser) or persistent cookies (stored on your device for a set period). Marketing and analytics cookies are typically persistent and may remain on your device for up to 2 years depending on the service.

Managing Your Cookie Preferences

You can manage or withdraw your cookie consent at any time using the cookie consent tool on this Site. You may also control cookies through your browser settings - most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect your ability to use features of the Site, including the shopping cart and checkout.

Browser-specific instructions for managing cookies:

To opt out of Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.

To opt out of interest-based advertising from participating companies, visit optout.aboutads.info or optout.networkadvertising.org.

Your Privacy Choices (California Residents)

If you are a California resident, you have the right to opt out of the sale or sharing of your personal information, including data collected through advertising and analytics cookies. To exercise this right, use the "Your Privacy Choices" link in the footer of our Site or contact us at hello@shiremktg.com.

We also recognize and honor Global Privacy Control (GPC) signals as opt-out requests where required by California law.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions about our use of cookies, please contact:

Shire Development & Marketing, LLC
Email: hello@shiremktg.com
Phone: (801) 980-3048